🏠 Hong Kong Pet Tech Startup

FlatFit Pet

AI Indoor Enrichment & Space Optimizer for Tiny Apartments

600K+
Target Households
40%
Space Increase
HK$8M
Year 3 Revenue

The Problem

Hong Kong pets suffer in spaces designed for humans, not animals

🏢

Cramped Spaces

80% of Hong Kong pets live in apartments under 600 sq ft. Traditional pet care assumes suburban homes with yards.

😰

Destructive Behavior

Boredom from lack of stimulation leads to furniture destruction, excessive barking, and anxiety disorders.

Working Owners

Long working hours (48+ hrs/week) mean pets are alone most of the day without enrichment activities.

Our Solution

AI-powered space optimization that transforms any apartment into a pet paradise

AI Room Analysis

Upload photos, AI identifies enrichment opportunities using existing furniture

AR Visualization

See exactly where to place climbing structures and play zones before buying

Smart Scheduling

Daily 10-20 min enrichment routines tailored to your pet's energy level

Boredom Detection

$200 webcam detects pacing, excessive sleeping, triggers activity alerts

Market Opportunity

Hong Kong's pet market is booming with unmet needs

Pet-Owning Households by District

180K
Kowloon
200K
NT West
170K
NT East
130K
HK Island
90K
Islands
HK$11.2 Billion
Total Addressable Market (2024)

Financial Projections

3-year roadmap to profitability

Metric Year 1 Year 2 Year 3
Subscribers 500 5,000 20,000
Revenue HK$360K HK$2.4M HK$8.06M
Gross Margin 75% 78% 80%
EBITDA -HK$800K -HK$200K HK$280K

Business Model

💎

Freemium App

HK$38/month premium for unlimited AI recommendations and AR features

🛒

Affiliate Commerce

Curated Amazon/Taobao links for enrichment items (8-12% commission)

🏢

B2B White Label

License to property developers for new pet-friendly estates

Ready to Transform Pet Living in Hong Kong?

Seed funding: HK$1.5M | Break-even: Month 28 | Target: 600K households

View Full Proposal